Privacy Policy of Backstage Company

This Privacy Policy outlines how Backstage Company (referred to as "the Site," "we," "us," or "our") manages, utilizes, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact Us

Should you have any questions, require more details about our privacy practices, or need to lodge a complaint, please reach out to us via email at backstagecompanyy@gmail.com 

Information We Collect

When you engage with the Site, we collect specific information related to your device and your interactions with the Site, necessary for processing your purchases or when you seek customer support. Here, "Personal Information" refers to any data about an identifiable individual, as detailed below:

Device and Access Information

• Purpose: To optimize your site experience and for analytical purposes to enhance site functionality.
• Collection Method: Automatically when you visit our Site using cookies, logs, and other tracking technologies.
• Disclosures: To technology service providers for analytics and site optimization.
• Data Collected: Includes browser type, IP address, timezone, cookie data, the pages or products you view, and your site navigation patterns.

Transaction and Order Information

• Purpose: To fulfill our contractual obligations when you make a purchase, process payments, manage shipping logistics, provide transaction confirmations, communicate with you, screen for potential risks or fraud, and to offer you tailored information or advertising based on your preferences.
• Collection Source: Directly from you during the transaction process.
• Disclosures: To our e-commerce platform and other necessary service vendors such as payment processors and shipping companies.
• Data Collected: Includes name, payment information, billing and shipping addresses, contact details like email address and phone number.

Customer Support Information

• Purpose: To provide effective customer support.
• Collection Source: Directly from you via communication channels.
• Disclosures: To customer support service providers as needed.
• Data Collected: May include your contact information, the content of your inquiries, and related transaction details.

Policy on Minors

The Site does not target and is not intended to attract individuals under the age of 14. We do not knowingly collect Personal Information from children under this age. If you believe that we have mistakenly or unintentionally collected such information, please notify us at the contact details above so we can promptly remove such data.

Disclosure of Personal Information

We share Personal Information with third-party service providers to assist us in providing our services and fulfilling our contracts with you, as described:

• E-commerce Operations: We partner with platforms like Shopify to power our online store—details on how Shopify uses your Personal Information can be found at their privacy page.
• Legal Requirements: We may disclose your Personal Information if required by law or if it helps protect our legal rights.

Behavioral Advertising

We utilize your Personal Information to serve you targeted advertisements or marketing communications we believe might be of interest to you. For example:

• Behavioral Advertising and Analytics

  We use your Personal Information for behavioral advertising and to perform analytics that help us improve your experience on our site. This section details how we use these technologies:

  • Meta Analytics: We utilize Meta’s analytics tools to understand how you interact with our site and to enhance user engagement. These tools help us measure the effectiveness of our ads and optimize our marketing strategies. More information on how Meta uses your Personal Information can be found at Meta's Privacy Policy.

  • Shopify Analytics: Our online store is powered by Shopify, and we use Shopify’s analytics tools to analyze our store’s performance. This includes understanding our sales trends and customer behaviors which aid in improving our product offerings and customer experience. Further details on how Shopify processes your data can be found at Shopify's Privacy Policy.

  • Advertising through Shopify and Meta: We collaborate with Shopify and Meta to display targeted advertisements across various online platforms. Shopify and Meta use cookies and similar tracking technologies to gather data about your activities on our site and other sites to provide targeted advertising based on your interests.

  Opting Out of Targeted Advertising

  You can opt out of targeted advertising by:

  • Meta: Adjust your ad preferences in your Meta account settings to control the types of ads you see or opt-out directly at Facebook Ad Preferences.
  • Shopify: While Shopify does not directly offer an opt-out in the same manner as Meta, you can manage your preferences through the individual ad platforms and networks that partner with Shopify.

  Managing Cookies

  To provide a more customized shopping experience, we use cookies that store information about your interactions and preferences. You can manage the use of cookies via your browser settings. By adjusting these settings, you can refuse cookies or prompt your browser to show you when a cookie is being sent. However, if you do not accept cookies, some parts of our site may not function as intended.

• Ad Partners: We might share information about your use of the Site, your purchases, and interaction with our ads with our advertising partners through cookies or similar technologies, based on your consent.

Using Your Information

We use your Personal Information to:

• Offer products for sale.
• Process payments.
• Ship and fulfill orders.
• Communicate with you about offers, services, and updates.

Legal Basis for Processing

We process your Personal Information under the following legal bases:

• Consent: We may process your data based on the explicit consent you provide.
• Contractual Necessity: Processing is necessary to fulfill a contract where you are a party.
• Legal Compliance: Processing is required to comply with legal obligations.

Data Retention

We retain Personal Information for as long as it is necessary to fulfill the purposes outlined in this policy unless otherwise required by law.

Your Rights

Depending on your location (e.g., European Economic Area), you may have certain rights regarding the Personal Information we hold about you, including the right to access, correct, or delete the information, or to transfer it to another service provider.

Cookies and Similar Technologies

We use cookies and related technologies to enhance site functionality and user experience, as detailed in our cookies policy.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Feedback and Complaints

If you have feedback or complaints regarding our handling of your Personal Information, please contact us. If unsatisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority.